Thursday, February 28, 2013

GAP - Gaining And Profiting?

It’s no doubt that Gap has been making an enormous effort to make them your shopping dstination. Their ads scream in colors. The ads are actually quite beautiful and apparently have done their job. Gap’s sales have made a drastic turn for the best as they went from a 4% decline in 2011 to a 5% gain in annual same-store sales for 2012. I love seeing the power of marketing at work. Here are a few ads from Ogilvy & Mather for the “Be Bright” campaign that helped Gap achieve their great results. 

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