Spotify launches a brand-spanking new campaign tonight! The spot will premiere on the national premiere of The Voice on NBC. Perfect placement, especially since The Voice has been receiving heavy advertising. They have revamped the site in preparation for the traffic increase once consumers see the spot and wonder "what is Spotify?" Droga5 , the first AOR for Spotify, is aiming to strike an emotional chord with 18-40 year olds with the help of a $10 million budget... for the first three months.
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| Screenshot of current Spotify.com |
