Saturday, December 29, 2012

Publicis Groupe Interactive YouTube Video

Publicis Groupe's New Years greeting from CEO Maurice Lévy took YouTube videos to a whole other level. To make what would normally be a lengthier video a bit more interesting, Digitas France created the video so any action the viewer takes results in an action different from the typical YouTube viewing functions. The short clip below will direct you to the actual greetings video. During the greeting video, make sure to do the following:

  • Press Pause to see Maurice Lévy record a new voicemail, watch a video on his iPad, rock back forth in his chair, or any other action he might do to entertain himself while you take a "short break" from his monologue
  • Press mute to read what he has to say
  • Skip forward to see his reaction
  • Go fullscreen to see the entire image behind the camera
  • Adjust the volume to hear him speak at different levels
  • Change the level of quality to see the quality of the office object change

On a different note, clickable videos are the way to go if you're in shopper marketing. Integrate the products into a video (natural, life-style videos for social media)and give shoppers the opportunity to click the products in the video. Definitely, a must-try (now if only I can convince my team/client to execute this idea).
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