Thursday, December 27, 2012

Amazon Grins Greater in 2013

2013 will be bringing big changes. Among many changes, Amazon is launching its very own self-serving advertising platform. Advertisers currently have the ability to advertise on, sites they own such as, and other third party sites via Amazon. Now they can set up the ads through the self-service ad center, similar to Facebook Ads. However, the major breakthrough for advertisers will come at a limit-pushing price. There hasn't been any discussion on pricing structure (CPC, CPM, etc), nor any reference to ranges but it's unlikely that advertisers will find low prices for the great targeting based on Amazon's data collection.

As we move into 2013, predictions have been flying around that full-service agencies will begin to shift media buying to the hands and expertise of media buying agencies. Amazon seems to be setting themselves up for a power house ad network with the correct use of their endless data. Watch out, Google Adwords.

Amazon Advertising Platform

In case you didn't notice, the arrow is a smile.
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