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Sometimes you randomly get inspired. All it takes is a short talk, a long drive, or a simple reassurance that I'm on the right path.

It also helps that the first article I read today was on Google's marketing scheme that lightly pokes fun at itself. Google, the search engine royalty calls out e-retailers who use search features to make e-commerce tedious (cough I mean easier). Why? Google is obviously going for a different target audience with these spots. Not consumers, but agencies. The message? Agencies and retailers need Google Analytics to get to know their online consumers' behavior. As a Google Analytics user (with this blog and in my professional experience), I can attest to the fact that analytics is a must.

Check out the videos for yourself: