Dual Purpose!

 Agency: Saatchi & Saatchi, Madrid, Spain

Copy reads: "If you have read this and you didn’t realize there are two “a”, imagine all you can’t see when you drink and drive. Don’t drink & drive, please."

In a an earlier post, I talked about taking concepts from already established online jokes. This ad called out to me because it is a successful example of using a popular concept and sending a different message with it. Who would have thought using a joke (per se) could successfully communicate an important message AND make Toyota look good?

 

Agency: Bernstein-Rein, USA

Innovative, innovative, innovative! Definitely two uses. 1) Telling the consumer the time. 2) Promoting McDonald's