Friday, January 14, 2011

LEGO.

LEGOS has such great ads. It makes me think, Is targeting children the best way to target adults? The simplicity and straight-forwardness are what makes the ad so effective and clever. The ad is so PG and communicates a world so full of possibilities. Isn't that what all adults want to be told? HOWEVER, does that mean the product will sell?

Copy reads "Making History. 50 Years"
Advertising Agency: Jung von Matt/ Alster Gmbh, Hamburg, Germany

Reads: "small toys, big stories"
Advertising School: Miami Ad School, Europe


 Text: "small toys, big stories"
Advertising School: Miami Ad School, Europe


Copy reads "Create the impossible."
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany


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