I've always wondered how successful ads with QR Codes places in them are. I know I almost always try to scan the code to see what pops up. Well, now QR codes are being used in more than one way. It's something different that catches people's attention and promotes immediate action. BUT what happens when everyone starts to use the codes? Here's 3 examples on how the QR codes are used differently.
Agency: Bos, Toronto, Canada
http://www.vextini.ca/whathappened/
Advertising Agency: DDB, Berlin, Germany
Copy reads: "Keeps food fresh for much longer. Fridges with VitaFresh technology."
Copy reads: "Keeps food fresh for much longer. Fridges with VitaFresh technology."
Agency: The Martin Agency, USA
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