Agency: Squid Ink, Royal Oak, USA

Agency: Ruf Lanz Werbeagentur, Zurich, Switzerland

I have a liking for seeing the transformation of objects in advertising. I don't know if it's because I like the idea of possibilities or because I just like multiple uses (even if they're not real). Either way, a lot of advertisements lie on this common theme, which can make and effective and creative ad.