Audi - Letting You Control the Ad!

Ad Agency: Neue Digitale / Razorfish, Berlin, Germany

The copy reads "Advance through Technology"
The first banner that lets you control what happens in the ad! Do I really need to say why this is so great? It's ground breaking and just plain cool! Don't believe me? Check it out yourself.

Download Firefox 3.6 and go to this website if you have a mac or you can enter the following link:
http://www.neue-digitale.de/projects/audi_30_Jahre_quattro/audi_quattro_banner_eng.html

Here's a video on the banner just in case you don't have a mac or Firefox 3.6