Sunday, November 21, 2010

Tide's Empire State Building

Ad Agency: Saatchi & Saatchi, New York

Saw this ad for Tide laundry detergent last year where bottles (jugs? what's the proper term?) were stacked in the shape of the Empire State Building.  Even though I'm not from NY, it stuck with me. The ad is part of the campaign that contained other advertisements similar to this one with different objects (stadium, ship, etc). 


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