Since I'm going to the Los Angeles Zoo tomorrow, I started thinking about why I'm going. NEW ELEPHANT EXHIBIT! That's why. But, how did I find out about it? Oh, that's right- advertising. I've never actually thought about zoo advertising because it's the type of advertising that's always been there and not given enough appreciation for a good ad. Take a look at 4 different and creative methods that are used to advertise the same category. Here's a mini-tribute to the good advertisements that take the opportunities that come along with advertising animals no one else has.
Agency: RLR Advertising, Pasadena California, USA
Los Angeles Zoo
"Wisdom where learning happens naturally"
Agency: Robson Brown Ltd. Newcastle upon Tyne UK
Chester Zoo
"A giraffe can grow up to 6 metres tall."
Agency: Bates Y&R, Copenhagen, Denmark
Copenhagen Zoo
Agency: Scholz & Friends, Germany
Zoo Aquarium Berlin
Just in Case You're Wondering:This is a mat that people bounce off so it looks like they're going into the shark's mouth.
