It’s no doubt that Gap has been making an
enormous effort to make them your shopping dstination. Their ads
scream in colors. The ads are actually quite beautiful and apparently have
done their job. Gap’s sales have made a drastic turn for the best as they went
from a 4% decline in 2011 to a 5% gain in annual same-store sales for 2012. I
love seeing the power of marketing at work. Here are a few ads from Ogilvy
& Mather for the “Be Bright” campaign that helped Gap achieve their great
results.
