According to eMarketer.com, "80% of advertisers renew their campaigns" with Twitter. This isn't surprising since brand presence is heavy on Twitter. However, there are wins and fails for many brands. #ReinventThewheel is a promoted trend right now, but what does that mean?! The posts with this hash tag are all over the place. Some campaigns are definitely not obvious while others like every gourmet food truck campaign is straightforward and helpful for consumers.
Expect big changes on how marketers utilize Twitter and what that means to brands. Foursquare is attempting to redefine their role in Twitter by getting tweeters to write content in their check ins. Foursquare gave companies an idea of the traffic and the level of engagement with their brand on Twitter, but what now? I guess we'll have to wait and see.
