Friday, February 4, 2011

Zoo Day

Since I'm going to the Los Angeles Zoo tomorrow, I started thinking about why I'm going. NEW ELEPHANT EXHIBIT! That's why. But, how did I find out about it? Oh, that's right- advertising. I've never actually thought about zoo advertising because it's the type of advertising that's always been there and not given enough appreciation for a good ad. Take a look at 4 different and creative methods that are used to advertise the same category.  Here's a mini-tribute to the good advertisements that take the opportunities that come along with advertising animals no one else has.

Agency: RLR Advertising, Pasadena California, USA

Los Angeles Zoo

"Wisdom where learning happens naturally"

Agency: Robson Brown Ltd. Newcastle upon Tyne UK

Chester Zoo

"A giraffe can grow up to 6 metres tall."

Agency: Bates Y&R, Copenhagen, Denmark

Copenhagen Zoo

Agency: Scholz & Friends, Germany

Zoo Aquarium Berlin

Just in Case You're Wondering:This is a mat that people bounce off so it looks like they're going into the shark's mouth.


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